They want to make themselves look good... but remember, most people dont walk around looking like a picture. I mean i can post some photos where i look better than i do in actuality and ofcourse i think i look good in them... i barely look like myself or like i usually look, even if its my body. But its also angles and light, but i think the picture looks good so i post it. And i have a right to do that, but of course... i might not walk around on a daily basis and have a defined stomach. Because i definitely dont. I have stomach rolls and cellulite and stretch marks. My stomach bloats alot and sticks out, thats ok.
Below are some photos where people are brave enough to show the truth and i think it is great!
First picture me.... look at the difference that a different pose can do.
Here is another lovely lady showing the difference that posture and flexing makes.